5/20/2023 0 Comments Camo dunks![]() The WNBA, the sneaker industry, and everyone else have to find the capacity to give it.Adblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others There are so many Black stars in the WNBA from so many different backgrounds that deserve so much light. Skylar Diggins-Smith was also heavily featured for Puma’s Dreamer 2. Jordan Brand has a WNBA roster filled with Black women and just made Satou Sabally one of the faces of the Jordan 36. Natasha Cloud is one of the faces of Converse. Sure, there are some exceptions to a certain degree. But is she the only player in the past decade worthy of a signature shoe? Case in point: Breanna Stewart, the second-most mentioned player in 2020, is an incredible athlete. White players getting more than their fair share of the storylines means they are the winners of this media game. Eventually, media coverage results in sponsorship opportunities and tangible payouts. The cycle continues as media coverage begets more media coverage, and subsequently more earned media credits. The boost starts as “earned media value.” Sometimes called marketing value, the score represents what it would have cost to place an ad with the same reach. Media mentions matter because they set in motion a cycle of financial benefits that at present compound to benefit white athletes. And that matters when it’s time to get the deals popping. That media coverage earns players media value, Isard and Melton write. Nicole Melton wrote in Sports Business Journal earlier this year. ![]() This is a classic case of discriminatory and disproportionate media coverage we see at times in the W, as Risa F. Just look at the landscape.īird and Taurasi have had numerous Nike player exclusives between LeBron James’ and Kyrie Irving’s sneaker lines.īreanna Stewart has a signature shoe coming that we’ve talked about a ton here.Įlena Delle Done debuted Nike’s FlyEase tech on functional basketball sneakers. That hype is what drives their marketing strategy.īut Nike still has to find a way to give manual users the reward they deserve for sticking around. Between the botters, the artificial scarcity, price hikes and everything else, being a sneakerhead is about as frustrating as it’s ever been. And that’s how most users are feeling right now. People don’t want to be lied to or led astray. I think if Nike makes selling sneakers just one focus of many on the app, the experience becomes more palatable for the consumer. Those are just a few of the ideas I had bouncing around in my head. All Nike members don’t have the same commitment. People are walking around in the dark right now and it’s totally frustrating.Ĭreate membership tiers: Sort of how Adidas does with its creator’s club. Let us know how hard a drop will be to get - whether it’s through stock numbers, a “heat” meter. Let people know when they’re wasting their time. Give people another reason to use this thing outside of shoes. Develop shows, shorts, blogs, unboxings, and the like. And I know it’s already that partially, but invest deeper into it. But I think it’d be better off as a content vehicle. These won’t solve the purchasing process completely, but I think they’d make the app better.Ĭontent: I…don’t think the SNKRS app should be about sneakers, mostly. ![]() There’s a lot of damage that has already been done and I’m unsure of how to repair it.īut I thought up some potential ways - some mentioned in Wednesday’s thread and some inspired by your responses. ![]() Second, as far as solutions, there wasn’t a ton outside of actually, ya know, having more shoes available to us. In seeing your responses, two things really stuck out to me.įirst, not a single one of you say you ever had trust in this app to ensure a fair process when trying to cop up. I also asked y’all how you’d fix the app. Yesterday, I asked y’all how much you actually trusted SNKRS after this disaster of an Off-White drop. This week’s KYW Thread was extremely telling. ![]()
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